262% MORE ORDERS
We conducted a deep dive into one of our fashion partner brands to measure the commercial impact of recommerce.
Customers who sell items back to the brand generate 262% more orders over time.
Insights
Taking back items changes customer behaviour.
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Total spend
187% higher total spend from customers who sell items back to the brand, compared to customers without trade-ins.
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More orders
262% higher total spend from customers who sell items back to the brand, compared to customers without trade-ins.
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Purchase frequency
260% higher purchase frequency from customers who sell items back to the brand, compared to customers without trade-ins.
These numbers reflects customers who are reselling your brand on platforms like Vinted and Vestiare Collective.
Offering preloved items increases revenue.
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Total spend
48% higher total spend from customers who buy secondhand compared to customers who only buy new.
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More orders
71% higher total spend from customers who buy secondhand compared to customers who only buy new.
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Purchase frequency
70% higher purchase frequency from customers who buy secondhand compared to customers who only buy new.
These numbers mirror the audience currently buying your brand through pre-owned platforms as Vinted and Vestiare Collective.
All data is from a Danish fashion brand using the Create2STAY platform in 2025.
Cases
We support lifestyle brands in recommerce
More than 50 lifestyle brands have integrated Create2STAY into their brand universes
