We recently conducted a deep dive into one of our fashion partner brands.
Customers who sell items back to this brand generate
We recently conducted a deep dive into one of our fashion partner brands.
Customers who sell items back to this brand generate
262% MORE ORDERS
262% MORE ORDERS
Compared to customers who do not sell items back to the brand.
The results clearly demonstrate the commercial and loyalty impact of recommerce.
Compared to customers who do not sell items back to the brand.
The results clearly demonstrate the commercial and loyalty impact of recommerce.



Monica Balle, CCO
monica@create2stay.com
+45 51 84 02 63
Monica Balle, CCO
monica@create2stay.com
+45 51 84 02 63
Thomas Østergaard-Geisler, CEO thomas@create2stay.com
+45 53 63 82 75
Thomas Østergaard-Geisler, CEO thomas@create2stay.com
+45 53 63 82 75
Insights
Insights
Insights
Taking back items changes customer behaviour.
0%
0%
Total spend
187% higher total spend from customers who sell items back to the brand, compared to customers without trade-ins.
0%
0%
Total spend
187% higher total spend from customers who sell items back to the brand, compared to customers without trade-ins.
0%
0%
Total spend
187% higher total spend from customers who sell items back to the brand, compared to customers without trade-ins.
0%
0%
More orders
262% higher total spend from customers who sell items back to the brand, compared to customers without trade-ins.
0%
0%
More orders
262% higher total spend from customers who sell items back to the brand, compared to customers without trade-ins.
0%
0%
More orders
262% higher total spend from customers who sell items back to the brand, compared to customers without trade-ins.
0%
0%
Purchase frequency
260% higher purchase frequency from customers who sell items back to the brand, compared to customers without trade-ins.
0%
0%
Purchase frequency
260% higher purchase frequency from customers who sell items back to the brand, compared to customers without trade-ins.
0%
0%
Purchase frequency
260% higher purchase frequency from customers who sell items back to the brand, compared to customers without trade-ins.
These numbers reflects customers who are reselling your brand on platforms like Vinted and Vestiare Collective.
Offering preloved items increase revenue.
0%
0%
Total spend
48% higher total spend from customers who buy secondhand compared to customers who only buy new.
0%
0%
Total spend
48% higher total spend from customers who buy secondhand compared to customers who only buy new.
0%
0%
Total spend
48% higher total spend from customers who buy secondhand compared to customers who only buy new.
0%
0%
More orders
71% higher total spend from customers who buy secondhand compared to customers who only buy new.
0%
0%
More orders
71% higher total spend from customers who buy secondhand compared to customers who only buy new.
0%
0%
More orders
71% higher total spend from customers who buy secondhand compared to customers who only buy new.
0%
0%
Purchase frequency
70% higher purchase frequency from customers who buy secondhand compared to customers who only buy new.
0%
0%
Purchase frequency
70% higher purchase frequency from customers who buy secondhand compared to customers who only buy new.
0%
0%
Purchase frequency
70% higher purchase frequency from customers who buy secondhand compared to customers who only buy new.
These numbers mirror the audience currently buying your brand through pre-owned platforms as Vinted and Vestiare Collective.
* Data from a Danish fashion brand using the Create2STAY platform in 2025.
Contact
Contact
Do you want to understand your resale potential?
See what trade in, secondhand and repair could mean for your brand, based on real data from fashion brands. Get in touch to explore your business case.
Contact
Contact
Do you want to understand your recommerce potential?
See what trade in, secondhand and repair could mean for your brand, based on real data from fashion brands. Get in touch to explore your business case.
Cases
Cases
Cases
We support lifestyle brands in recommerce
More than 50 lifestyle brands have integrated Create2STAY into their brand universes



















