Turn repair into business. Not a cost.

Our technology connects fashion brands, consumers, and tailors in one seamless repair ecosystem.

Replace exchanges and refunds with repairs, sell and monetize repair services, and integrate repair directly into resale.

Repair is no longer an exception. It’s the new standard.

We help fashion and textile brands in Europe turn repairs into a value creating part of their business.

Repair reduces returns and refunds, strengthens customer loyalty and gives brands access to valuable product data.

Join the repair movement

THE PROBLEM

Items will be damaged

Today, most defective or returned items are refunded, exchanged, discounted, or destroyed. Production defects range from 1–5%, and failure during usage is even higher. Repair is rarely offered — even though repair costs are significantly lower than exchanges and refunds. This leads to lost revenue, lost customers, and lost data.

1-5%

Defect during production

1-30%

Failure rate within 2 years

> 80%

Exchange instead of repairing

What does todays practice cost you?

Exchanging instead of repairing is expensive.

Recomended retail price

€106

Price in store

Item cost ex. VAT

€21

Production cost

Exchange cost ex. lost sales

€34

Freight and handling costs

Exchange cost BtC incl. lost sales

€101

Freight and handling costs, and the lost sale of new item

Consumers choose repair - even for low price items.

Repair is emotional, not transactional. Consumers are willing to pay for repairs — even on lower-cost items — when they have a relationship with the product. Fit, comfort, familiarity, and brand attachment matter more than original price. When repair is easy and brand-supported, consumers choose to keep the item. This makes repair a real business opportunity across all price segments.

THE RIGHT TO REPAIR

Repair builds long-term loyalty

Repair drives revenue without inventory risk.

The strongest loyalty moment is after something goes wrong.

Repair transforms a negative moment into a loyalty accelerator.

Brands that support repair show responsibility beyond the sale.Repair keeps the brand–customer relationship alive after checkout.

Each repair is a new touchpoint that increases lifetime value and insight.

THE SOLUTION

One repair platform. Many solutions.

We offer software and infrastructure that enables brands to integrate repair as a core business model.

Brands can:

• Convert claims, returns, and refunds into repairs

• Sell and monetize repair services

• Connect to local and central tailor networks

• Offer repairs online and in-store

• Collect structured repair and damage data

BOOK A DEMO

How it works

From claim to repair — seamlessly

1. Consumer initiates a claim, return, or repair

2. Repair is nudged instead of refund or exchange

3. Consumer is matched with a tailor or repair hub

4. Repair is handled via QR-based flow or global shipping options

5. Brand receives full visibility and data

TURN CLAIMS INTO VALUE

Convert damage claims into repairs or resale instead of refunds and exchanges. Lower costs, protect margins and reduce unnecessary returns.

REDUCE CUSTOMER SERVICE LOAD

Handle repair requests digitally with clear workflows and automation. Fewer manual cases, faster resolution and less pressure on customer support.

IMPROVE CUSTOMER EXPERIENCE AND LOYALTY

Offer a smooth, branded repair experience that keeps customers connected to your brand. Customers who repair show higher emotional attachment and long term loyalty.

BUILT FOR COMPLIANCE AND FUTURE REGULATION

Support right to repair requirements and integrate repair as part of your Digital Product Passport. Includes Klaviyo integration for customer communication and follow ups.

TURN CLAIMS INTO VALUE

Convert damage claims into repairs or resale instead of refunds and exchanges. Lower costs, protect margins and reduce unnecessary returns.

REDUCE CUSTOMER SERVICE LOAD

Handle repair requests digitally with clear workflows and automation. Fewer manual cases, faster resolution and less pressure on customer support.

IMPROVE CUSTOMER EXPERIENCE AND LOYALTY

Offer a smooth, branded repair experience that keeps customers connected to your brand. Customers who repair show higher emotional attachment and long term loyalty.

BUILT FOR COMPLIANCE AND FUTURE REGULATION

Support right to repair requirements and integrate repair as part of your Digital Product Passport. Includes Klaviyo integration for customer communication and follow ups.

CASES

Who we work with

Established fashion brands have integrated Muffo by Create2STAY into their brand universes

ELSK

Discover brand

ELSK has integrated repair as a natural extension of their circular business model, alongside resale. By offering repair, ELSK supports customers in keeping their garments in use for longer, while strengthening loyalty and trust in the brand. Repair makes it easier for customers to take care of their ELSK items instead of replacing them, and helps ELSK turn aftersales into a positive brand experience rather than a cost.

“Repair is an important part of our circular universe. It allows our customers to keep using the products they love, while strengthening the relationship with the brand. Combined with resale, repair helps us build long term loyalty and attract customers who actively choose a more responsible alternative.”

Steffen Førgaard, Co-Owner & CMO, ELSK

ELSK

Discover brand

Steffen Førgaard, Co-Owner & CMO, ELSK

ELSK

Discover brand

Steffen Førgaard, Co-Owner & CMO, ELSK

Green Cotton Group

Discover brand

Green Cotton Group offers timeless clothing for the whole family, designed to last, be repaired and resold. Repair is a natural extension of their brand philosophy, supporting long product lifetimes and long-term customer relationships. Together with resale and the Digital Product Passport, repair enables families to care for their garments over time instead of replacing them. This creates a seamless circular experience where customers can buy, repair and resell items directly within the brand’s own universe.

“Repair fits naturally into our DNA. Together with resale and the Digital Product Passport, it allows us to support our customers throughout the entire product lifecycle. With Create2STAY, repair and resale feel like an integrated part of our brand universe, and customers truly engage with it.”

June Harrild, Digital Manager at Green Cotton Group

Green Cotton Group

Discover brand

Green Cotton Group offers timeless children’s clothing designed to last and to be resold. With a fully integrated resale shop, families can buy and sell pre-loved items directly on the brand’s own site. The results show strong engagement from loyal customers. 50 % of buyers are new. An impressive 86 % of resale orders include both new and secondhand items. Orders come from across Europe, with Germany in the lead. Resale fits naturally into a circular children's wear universe. The brand also uses the Repair feature to support its digital product passport.

June Harrild, Digital Manager at Green Cotton Group A/S

Green Cotton Group

Discover brand

June Harrild, Digital Manager at By Green Cotton

Pricing

Repair with Muffo.

Free

€0

Partner swith Create2STAY recommerce platform has free access to Muffo

Access to public platform included

Shipping not included

Repair costs not included

Standard

€130

Monthly subcribtion

Monthly subscribtion

Access to public platform included

Shipping not included

Repair costs not included

Thomas Østergaard-Geisler, CEO

thomas@create2stay.com
+45 53 63 82 75

Monica Trabjerg Balle, CCO

monica@create2stay.com
+45 51 84 02 63

Contact

Get in touch

For any inquiries or questions please get in touch.

Office

Sletvej 50S DK-8310 Tranbjerg J Denmark

contact@create2stay.com

Telephone

+45 5363 8275